Episode 3

full
Published on:

13th Apr 2025

Documenting The Story About The Change Required

Summary

In this episode, Jeffrey Bowman and literary agent JL Stermer discuss the journey of writing and publishing 'Reframe the Marketplace:  The Total Market Approach to the New Majority. They explore the role of a literary agent, the intricacies of the book proposal process, and the evolution of the publishing industry over the past decade. The conversation highlights the importance of chemistry between authors and agents, the need for diversity in publishing, and the challenges of taking a book to market. In this conversation, they delve into the intricacies of the publishing process, the importance of diversity and authorial control, and the journey of launching a book.

They discuss the challenges faced in the publishing industry, the significance of inclusive marketing strategies, and the ongoing relevance of their work in promoting diversity and inclusion. The conversation reflects on the lessons learned throughout their journey and the future directions for their initiatives.

Keywords

Reframe the Marketplace, literary agent, book proposal, publishing industry, diversity in publishing, author journey, marketing, book submission, writing process, publishing trends, publishing, diversity, author control, book launch, inclusive growth, marketing, storytelling, business strategy, DEI, personal journey.

Reframe the Marketplace, literary agent, book proposal, publishing industry, diversity in publishing, author journey, marketing, book submission, writing process, publishing trends, publishing, diversity, author control, book launch, inclusive growth, marketing, storytelling, business strategy, DEI, personal journey.

Takeaways

  • The role of a literary agent is crucial in connecting authors with publishers.
  • Understanding the market and audience is key to a successful book proposal.
  • The publishing industry has evolved significantly due to social media and self-publishing.
  • Chemistry between the author and agent can greatly influence the writing process.
  • Diversity in publishing is essential for representing the new majority.
  • The book proposal process requires clarity and accessibility in communication.
  • Going to market involves pitching to editors who specialize in specific genres.
  • Choosing the right publisher can impact the book's success.
  • Authors must be prepared for the business side of publishing, including marketing.
  • The journey of writing a book is both personal and professional. The lack of diversity in publishing affects market understanding.
  • Authors need to maintain control over their work.
  • The book launch process is complex and requires flexibility.
  • Inclusive marketing strategies are essential for success.
  • The journey of writing a book can be personal and transformative.
  • Building a brand involves understanding the audience's needs.
  • The importance of case studies in illustrating concepts.
  • Sales are not the only measure of a book's success.
  • The relevance of a book can extend beyond its initial launch.
  • Collaboration and partnership are key in the publishing process.

Chapters

00:00 - Introduction to Reframe the Marketplace

02:55 - The Role of a Literary Agent

06:04 - Understanding the Book Proposal Process

09:03 - The Evolution of the Publishing Industry

11:59 - Going to Market: The Submission Process

14:54 - Choosing the Right Publisher

18:00 - The Importance of Chemistry in Writing

21:03 - The Need for Diversity in Publishing

23:58 - Conclusion and Future Outlook

30:20 - Navigating the Publishing Landscape

32:01 - The Importance of Authorial Control

34:01 - The Launch Journey of a Book

40:10 - Building Inclusive Experiences

46:52 - The Book Launch and Its Reception

54:01 - Reflections on the Journey and Future Directions

Connect with JL Stermer:

Connect with Jeffrey L. Bowman:

Connect with Reframe:

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About the Podcast

The Change Podcast by Reframe
Are you a Leader looking to modernize your approach to the workplace and marketplace?

Tune in to the Change Podcast by Reframe, where People Leaders share their journeys in accelerating inclusive change and growth.
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Discover how to shift from outdated practices to using effective change management tools. ​ This podcast is your essential resource for transforming your brand and business, making real impact.
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​Join us, listen to People Leaders who are unlocking their super power and building inclusive experiences no matter where they work and live.

​Find more episodes at https://getreframe.com/podcast/

About your host

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Jeffrey Bowman

Co-founder and CEO of Reframe, inventor, author, and pioneer of a change operating system and inclusive experience design approach with software in response to C-suite executives using dated practices for accelerating change and growth.